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Jan 31, 2022

The Hockey Guys are a popular group of student hockey players who make content for people of all different walks of life to consume, showing what happens on and off the ice. Three members, David Kaplan, Austin Friesen, and Will Blake, reveal how with more than a million followers on TikTok, a popular podcast, and...


Jan 24, 2022

To get a brand’s attention and succeed with that brand, a student athlete's video content is key. Eric Jacks, Chief Strategy Officer for Collab (big deal digital talent network and entertainment studio with a mission to “help  creators win at life”), opens up about what catches the eye of agencies and...


Jan 17, 2022

Ryan Detert (CEO at Influential, the world's largest influencer marketing company) and Anthony Zaccaria (Co-founder/Chief Commercial Officer at Linktree) offer a look at InfluentialU, which is leading the charge to help NCAA athletes monetize name, image and likeness. They share powerful insights on how to attract...


Jan 10, 2022

University of Kentucky track and field star, and Team USA member, Masai Russell has secured valuable NIL deals, including a new partnership with Spring and Linktree. She shares how that deal went down, how she makes sure she’s got time for brand building and also school and athletic obligations, advice for pricing...


Jan 3, 2022

An expert in college athletics including NIL ins/outs and how they intersect with higher education management, media, and policy, Dr. Karen Weaver brings wisdom and perspective from a wide ranging 3-decade career, as a Forbes.com contributor and with the podcast “Trustees and Presidents.”  She brings meaningful...