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Mar 14, 2022

Middle-blocker volleyball athlete at Troy University, Caitlin Coops, has turned her love of fashion modeling into one NIL deal after another. Caitlin is in the zone with business opportunities, and it shows. She's a great example of why college athletes can catch the attention of brands before they’ve got hundreds of thousands of social media followers. Caitlin opens up on being misunderstood by audiences, tips to engage with brands, knowing your own brand and what you bring to the table, dealing with haters, and ways student athletes can position themselves to make sure it’s not over after graduation.