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Mar 21, 2022

Duke University D1 Track and Field athlete Emily Cole is known also from her viral TikTok video looking for a date for her formal (she shares the full behind the scenes story). Her social media following has rapidly grown since then, enabling her to go big on NIL opportunities. Much of her focus has been on utilizing her platform to benefit others. She’s gone from posting running videos and daily vlogs to writing the sports nutrition book AthlEATS. She has a true game plan on how she takes herself from NIL success to increasingly bigger opportunities after graduation, and covers how she plans content to connect with her audience, her thoughts on reusing TikTok videos on Instagram, and the one piece of advice she’d give every student athlete on making their personal brand work for them.