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Jan 10, 2022

University of Kentucky track and field star, and Team USA member, Masai Russell has secured valuable NIL deals, including a new partnership with Spring and Linktree. She shares how that deal went down, how she makes sure she’s got time for brand building and also school and athletic obligations, advice for pricing brand deals and making the most of NIL, and why it’s so important to pay attention to when a deal with a brand is right for you  (and also when it  isn't).